Capabilities Decks
Capability Decks are a highly focused way to present your expertise, services, and the value you bring.
Capability Decks
A capability deck clearly shows who you are, what you do, and why it matters - in a way that’s easy to understand and easy to trust.It brings your services, experience, and value together into a simple, structured document designed to win work and start better conversations.
Why it matters
Without a clear way to present your business, opportunities can be missed or misunderstood.A well-built capability deck gives you a confident, consistent way to communicate what you offer and why you’re the right choice.
It helps you make a stronger impression, quicker - and gives people the clarity they need to move forward.
It helps your business feel more confident, more consistent, and easier for people to understand and trust.
How it's used
A capability deck is used to introduce your business, support proposals, and reinforce your value in conversations.It can be shared as a PDF, presented in meetings, or used as a foundation for your website and marketing.
It keeps your messaging clear, structured and consistent - wherever it’s seen.
What's Included
Full design and copywriting of your capability deck.A PDF is provided upon completion as well as jpg or png images of each page.
The £1,200 prices includes:
- Cover Design
- Contents Page
- Introduction Page
- Up to 6 Pages for Services or Products
- Up to 4 Pages for Examples
- Reviews Page
- Summary Page
- Contact Details Page
- Full Page Images
Capability Deck Add-ons
A social media add-on is available where the capability deck is also delivered in square or portrait sizing to be used on social media.It can be shared as a PDF, presented in meetings, or used as a foundation for your website and marketing.
High-quality, perfect-bound books can be printed and delivered. Minimum pages 24.
For printing with fewer than 24 pages saddle-stitched(staple bound) books can be printed and delivered.
Capability Deck
From £1,200
Capability Deck
From £1,200
Social Media Add-on
From £400
Each Additional Page
£60
24 Page Printed Book(10)
£280
12-Page Saddle Stitched Book(10)
£180
FAQs
What is a capability deck?
A capability deck is a clear, structured document that explains who you are, what you do, and why a client should choose you.What format will I receive it in?
You’ll receive a polished, ready-to-use PDF that’s easy to share, present, and update if needed.Who is it for?
Any business that needs to present itself professionally - whether that’s to win new work, pitch services, or support proposals.Will you write the content for me?
Yes. I’ll work with you to understand your business and create clear, benefit-led copy that reflects how you actually work.Can it be used on my website as well?
Yes. The structure and content can be adapted for your website, keeping everything consistent across your marketing.How long does it take?
Most capability decks are completed within 1–2 weeks, depending on the level of detail and feedback speed.Will it match my branding?
Yes. It will be designed to align with your brand, or created alongside a new identity if needed.Do I really need a capability deck if I have a website?
Yes. A capability deck gives you a focused, distraction-free way to present your business in conversations, proposals, and emails.Ready to ask a question or get started?