Glossary.

A custom-built website designed specifically for your business, rather than using a pre-made template.

A modern framework used to build fast, high-performance websites and applications.

Platforms used to build websites. Each has its own strengths depending on the type of project.

The overall look and feel of your business, including logo, colours, typography and visual style.

The creation of a visual mark used to represent your business.

Planning how your brand should look, sound and position itself so it connects with the right audience and supports your business goals.

The visual side of your brand, including logo, colours, typography and overall style.

Search Engine Optimisation. Improving your website so it can be found more easily on Google and other search engines.

Work carried out on your website to help it rank better in search engines. This includes things like page structure, content, speed and technical setup.

Work carried out outside of your website to improve its visibility. This can include backlinks, listings and external signals that build trust with search engines.

The service that keeps your website live and accessible on the internet.

Super-fast web hosting that includes visitor statistics, virus scanning, annual backups, email accounts, uptime monitoring and same day support. 5gb storage space for website files and emails. Website maintenance and updates require TimeBlocks or a prepaid super-hour.

Super-fast web hosting that includes everything in standard hosting plus monthly backups, software licences, WordPress updates, PHP updates, plugin updates, and same day support. Website maintenance and updates require TimeBlocks or a prepaid super-hour.

Super-fast web hosting that includes everything in Advanced Hosting plus unlimited technical support and website maintenance and updates.

Even faster hosting with unlimited storage space, bandwidth, databases, mailboxes and backups every 4 hours.

Your own managed, virtual private server.

Your website address, such as yourbusiness.co.uk.

Prepaid hours that can be used for design, development, updates or ongoing support work.

The agreed work and deliverables for a project.

A change or adjustment made to the work after it has been presented.

A website that works properly across mobile, tablet and desktop devices.

How fast and efficiently a website loads and runs.

The point where a website is made publicly available on the internet.

A private version of your website used for testing before it goes live.

Ongoing updates to keep your website secure, up to date and running properly.

Help with updates, fixes or questions after your website is live.

External services used within your website, such as booking systems, payment providers or analytics tools.

Website design is how a site looks and feels. Website development is how it is built and functions.

The early stage of a project where goals, requirements, and direction are discussed before any design or development begins.

A short document that outlines what you offer, how you work and why you’re a good fit. Often used when introducing your services to potential clients.